Leveraged existing customer data to create custom and lookalike audiences in Facebook Audiences to limit wasted advertising spend, lowering the cost per acquisition and increasing overall return on investment. Developed paid media strategy for the online school with a projected ROAS of 3.47.
SEO Researched ranking keywords related to their field. Compiled a list of applicable keywords that will help them rank better in Google Search in the future. Content Research Created a strategic content marketing strategy that exceeded the clients expectations by conducting thorough industry and competitor research for their website, facebook, and instagram channels. Content Strategy…
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